Describing it as an “antenna” positioned at the pyramid’s peak in a recent blog-post, Dave Maslow shocked the gathered intellectual crowd of blog-readers with his revelation. “Maslow 2.0: self-employment, fulfills that last human need that the old model just left unsatisfied,” explains Dave, “You’re in good health, you have have a good job, happily married with kids and you paint in your spare time - but you’re still not complete - life’s still getting you down, you have to go to the office, your wife wants you to fix the house and your paintings are going to waste.”

Dave achieved this level of dis-satisfaction despite years of careful cultivation of his needs according to his great-grandfather’s principles, but following his new addition to the model, Dave has now reached a new phase of life-contentment, stating, “Ladies and gentlemen, by implementing Maslow 2.0, I’m now free to sit in my home office for up to 12 hours a day and enjoy the blissful lack of lame-joke emails, sign-the-card birthdays and lunchtimes at Starbucks with colleagues and as an added bonus, I haven’t cleaned out the gutters at home since I began nor even cooked a single meal. What’s more, I’ve educated myself beyond belief - there isn’t a wikipedia page I haven’t seen!”

Clearly revelling in his new-found fulfillment, Dave says that Maslow 2.0 has also brought him financial reward as he has managed to sell 3 of his original paintings over ebay since he began this phase of “self-employment” just 6 months ago. But not everyone thinks that Maslow 2.0 is the way to go, as a comment on this latest blog-post by one Ellen Maslow revealed, “Dave, your great-grandfather was a genius and you do have your moments, we’re all glad you’re happy now but I’ve taken the kids to mom’s and we won’t be coming back.”

Dave sticks firmly by his theory, stating, “She just needs to begin to accept Maslow 2.0, once she does that it’ll be plain sailing for the whole family”, supported by the picture of a fulfilled Maslow that accompanies the blog-post showing him in his office, surrounded by refreshing-milk cartons and sweet-tasting take-away boxes, confirming his complete contentment as he smiles a toothy grin through his happy, shaggy beard.